Anthropology in the Work Place: The Corporate World of California Pizza Kitchen
AbstractThis research focuses on the anthropology of branding, marketing, and consumerism within the corporate realm. In particular, I investigate how employees present their employers’ corporate marketing strategy in a restaurant context. California Pizza Kitchen (CPK) is an ideal case study because the company strives to market not only food but also a California culture. The concept is that CPK provides guests with food and a place to eat, but the employee's job is to provide the guest with a California dining experience.
How to Cite
Largey, E. (2014). Anthropology in the Work Place: The Corporate World of California Pizza Kitchen. CSUCI Journal of Undergraduate Research, 1(2). Retrieved from https://journals.calstate.edu/ugjrnl/article/view/2908