Pilot Feasibility Study of a Campaign Intervention for Weight Loss among Overweight and Obese Adults

  • David O. Garcia University of Arizona
  • John M. Jakicic University of Pittsburgh
  • Kelliann K. Davis University of Pittsburgh
  • Bethany Barone Gibbs University of Pittsburgh
  • Lora E. Burke University of Pittsburgh
  • Amy D. Rickman University of Pittsburgh


Background: Behavioral interventions produce significant short-term weight loss. However, these interventions typically require regular in-person sessions, which may not be feasible for all individuals. Purpose: The purpose of this pilot study was to evaluate the feasibility of a 12-week campaign intervention (CI) compared to a standard on-site, group-based behavioral weight loss intervention (SBWL) among overweight/obese adults. Methods: SBWL participants (n=13; age: 42.5 ± 9.1 years; BMI: 33.4 ± 3.8 kg/m²) attended weekly group meetings, were prescribed a daily reduced caloric goal and 200 minutes of moderate-intensity physical activity per week. CI participants (n=13; age: 43.8 ± 9.0 years; BMI: 33.2 ± 3.8 kg/m²) received the same recommendations as the SBWL, attended in-person group meetings at weeks 0 and 12, and received e-mail messages weeks 2-11. Additional CI features included a thematic framework and an incentive-based point system targeting behavioral goals. Results: Significant weight loss was demonstrated for intention-to-treat (SBWL: -5.6 ± 2.9 kg; CI: -3.1 ± 3.4 kg) (p<0.001) and completers (SBWL: n=12; -6.1 ± 2.5 kg; CI: n=10; -4.0 ± 3.4 kg) (p<0.001), with no between group difference. Conclusion: The CI may provide an alternative approach to implement a weight loss program; however, confirmation of these findings is needed.
How to Cite
Garcia, D. O., Jakicic, J. M., Davis, K. K., Gibbs, B. B., Burke, L. E., & Rickman, A. D. (2014). Pilot Feasibility Study of a Campaign Intervention for Weight Loss among Overweight and Obese Adults. Californian Journal of Health Promotion, 12(3), 56-70. https://doi.org/10.32398/cjhp.v12i3.1581