Aging and the Media

Yesterday, Today, and Tomorrow

  • Kim Vickers California State University, Chico


This paper describes the influence the media have on people and how it effects their view of the elderly. It describes aspects of the American media from the 1970s through today and discusses the changes that have occurred. Specific examples drawn from television, advertising, entertainment, and music are used to demonstrate how the media change audience perceptions and what must be done to improve perceptions of and attitudes toward elderly people today.
How to Cite
Vickers, K. (2007). Aging and the Media: Yesterday, Today, and Tomorrow. Californian Journal of Health Promotion, 5(3), 100-105.