Consulting in Health Education/Promotion

Everything You’ve Always Wanted to Know but Were Afraid to Ask

Abstract

In an effort to learn more about consulting in the field of health education/promotion, a descriptive study was completed by surveying health consultants. An IRB approved email survey was sent to health education/promotion consultants on two occasions, two weeks apart, via the HEDIR listserv (Health Education Directors Internet Resource). Self-identified health education/promotion consultants were asked to complete the survey and/or pass it along to other consultants who might also complete it. For completing the survey, participants were entered into a drawing for prizes. Twenty-five individuals completed the survey. Quantitative data from the survey were entered into an EXCEL spreadsheet and means, standard deviations, and frequency distributions were calculated. Qualitative data were coded into major categories and triangulated by the three co-authors. Where discrepancies arose, the three co-authors discussed them and came to consensus with a final decision. The majority of health education consultants participating in this survey had graduate degrees, diverse backgrounds, and more than 15 years of experience. CHES certification was held by 28% of the sample. Most participants held full-time jobs and participated in consulting part-time as a way to secure additional income. Consulting opportunities were most likely to arise due to expertise/reputation in the field, services requested, and/or networking. When hired as a consultant, individuals were most likely to: (a) design, implement, or evaluate programs, (b) conduct seminars or presentations, (c) write and review grants, or (d) combine multiple responsibilities, as specified in a contract designed by the entity for whom consulting is conducted. Clearly, consulting in health promotion is a viable career option for those seeking additional employment opportunities.