Mirror, Mirror, Help Me Like My Body

Examining a Body Image Media Campaign

Abstract

Body image is a concern for many individuals but especially for women. Few body image interventions focus beyond the individual and attempt to reach a larger population. A media campaign was developed using the Social Marketing Model and implemented on a university campus to help women recognize conversations and ideas that reinforce negative body image concepts. Details about the development and implementation of the media campaign are reviewed. Follow-up assessment revealed that almost 60% (n = 194) of women surveyed saw the materials. Many responded favorably to the campaign’s impact. Buscards were viewed most frequently, indicating a potential promotion strategy for future health campaigns. Implications for future interventions and recommendations for practitioners are discussed.